The Audacious Oroma Elewa

Today, be inspired to be audacious.

Recently, I discovered Nigerian-born Oroma Elewa and her critically acclaimed fashion magazine Pop Africana. This woman is a visionary who had the guts to realize her dreams.

Oroma Elewa

Oroma Elewa

Oroma  launched Pop Africana  in 2010 without any publishing experience. What she had was an intense desire to redirect the world’s opinion of Africa. She talks about her lack of publishing experience in an interview with Vogue:

I don’t have any publishing experience, but you have to admit, the audacity is what makes it interesting…the need to document the African experience and redirect the opinion of the African superseded the need to have everything in place first. I do not claim to be the most professional anything but what I did was that I take a shot at what I truly believed and what I truly believed was lacking for a global African community.

Cover of Pop Africana

Cover of Pop Africana

Pop Africana challenged the single story of Africa: the loin-cloth wearing native complete with spear and shield. In the magazine, Oroma presents us with a vibrant and fashion-forward Africa that not only speaks to today’s Africans but the rest of us fashion enthusiasts.

For a brief moment this Vogue 2011 style star shone in the fashion world. Her dream was alive. It pulsed. The visually stunning imagery of Pop Africana attracted attention from fashion megastars around the world.

Sadly, Pop Africana has ended its run. But images of the magazine’s pages can be viewed on Pop Africana’s facebook page. Take a look. Be inspired. Be audacious.


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